1、陈瞾媛 金献标 沈丹妮 徐冬云 郁琳纳 陈美玲 马齐旖旎Project MemberZhaoyuan Chen xianbiao jin Danni shen dongyun xu linna yu meilin chen yini maqi项目概况生姜是铜陵“八宝”之一。以其“块大皮薄，汁多渣少，肉细脆嫩、香味浓烈”等特色而闻名。铜陵生姜的营养丰富。据化验，含蛋白质%，糖为8%,脂肪为%。此外，还含人体必需的钙、铁、胡萝卜素、硫胺素、抗黄素、尼克酸、抗坏白酸和无机盐等营养成份。在医药上，姜有除湿、去寒、发汗、增温等功效。用铜陵姜加工成的糖姜、醋姜、干姜等一直是畅销品。尤其是糖冰姜，为铜陵外贸
2、产品之一。每年的9、10月份都是鲜姜上市的季节，铜陵本地的市民都有腌制生姜的习惯，而生姜加工企业此时也会大量收购生姜，记者在市场上了解到，今年生姜价格历年最高，行情也一路看好，一些商贩看准行情，将外地黄姜拉到铜陵冒充白姜出售，来赚取巨额利润。 在今年农副产品价格普遍上涨的情况下，铜陵白姜价格非但没涨，反而比去年同期下降一半。据调查，去年鲜姜刚上市时，每公斤8至10元，集中上市时每公斤4至5元，而今年鲜姜上市时，每公斤仅5至6元，9月底以来跌至每公斤26元左右。据铜陵白姜协会秘书长裴万智介绍，受去年价高影响，今年该市白姜种植面积比去年扩大了近20%，全市白姜总面积近1万亩。此外，今年风调雨顺，生
3、姜产量高。据姜农测算，平均每亩比正常年景增产20%左右。“量大滞销，导致价格大跌。”铜陵的大多数姜农是小户种种植，缺少销售及宣传方面的专业知识。产品质量好但销路小，深加工的产品种类及数量少。我十一回铜陵去姜农那里做一些了解调研：生姜这几年的收成怎么样这几年姜的价格波动价格大不大姜的销售情况怎么样，买的人多不多有没有想过做一些对于姜的深加工我在铜陵市政府认识一些长辈，也可以去那里了解一些情况：铜陵生姜的生产及销售概括；铜陵哪里的姜质量更好，哪里的稍差；铜陵一些加工生姜的加工厂的具体情况；销路：A.和平姜业公司国家级铜陵生姜标准化示范种植基地，生姜专业合作社的社员们还在挖地施肥，江浙等地的客商就找
4、上门来下单订货。 B.安徽省铜陵市齐松姜业有限责任公司。 C。一些小商品店、特产出售店等。 D.九华山有一些商家出售“姜糖“，很多游客购买，可以去联系一下。 E.自己摆摊出售。合作厂家：铜陵市佘家大院生姜合作社 铜陵桥南姜制品厂 铜陵市齐松姜业有限责任公司等 （铜陵是个小城市，这些也都是小工厂，应该会接受比较小的订单的，如果姜农不愿意出本钱来冒险，可以协商一下入股的形式。在联系姜农时也要有耐心，不要一下子改变他们的想法，好好商谈、OverviewGinger is one of the eight treasures of Tongling. Tonglings ginger ais famo
5、us for their characteristics of big fruit with thin peels, abundant juice without much dross, smooth crisp pulp and thick fragrance and so on. Tonglings ginger is high in nutrition. According to an authoritative assay, it contains % protein, 8% sugar, % fat. It also contains the things like calcium,
6、 Ferrum, carotene, Vitamin B1, curcumin，nicotinic acidand mineral salt. And ginger is shown by the latest research that they do have therapeutic value like eliminating damp, making you feel warm and sweat, preventing nausea and crystallized ginger, ginger in vinegar, and rhizoma zingiberis which are
7、 processed with Tonglings gingers have always been the best-sellers. Every year in September and November, fresh gingers begin to come into the market. Most people in Tongling have the custom to pickle gingers. At the same time, ginger processing enterprises start to purchase large quantities of gin
8、gers. Some reporters find out that the price of ginger is specially high this year, the market quotation is extensively considered to be good so that some merchants take the chance and pass the gingers from other places off as Tonglings gingers to earn more profit.Agricultural and sideline products
9、generally rise in price this year, however, Tonglings gingers fall in half the price of last year instead. According to the research, fresh ginger was 8 to 10 yuan each kilogram when it came into the market last year, but it was only 5 to 6 yuan the same time this year. Whats more, its price has bee
10、n lowered to about only yuan each kilogram since the end of September. It was introduced by the that with the influence of last years high price，According to the Tongling white ginger association secretary-general Pei magic, the last price influence, this year the city white ginger planting area rat
11、io enlarged nearly 20% last year, the citys total area of nearly 10000 acres of white ginger，In addition, this year the weather, high yield of ginger. According to Jiang Nong estimates, the average per mu yield about 20% than normal the years harvest. A large quantity of slow-moving, cause price fal
12、l Most of Tonglings Jiang Nong is a small plant, lack of sales and promotion of professional knowledge. Products of good quality but market of small, deep processing of the product type and numbe，i will go back to Tongling Jiang Nong there to do some understanding of research at National Day，Ginger
13、this years harvest These a few years ginger price fluctuation price big Ginger sales situation how, bought person many Ever thought about doing something for the deep processing of ginger know some of the elders in Tongling city hall, also can go there to get some information: Tongling ginger produc
14、tion and sales summary; where Tongling ginger better quality, where the slightly difference; Tongling some processing of ginger processing plant specific situation，A. Peace Jiang Ye national standardization demonstration planting base of Tongling ginger, ginger professional cooperatives members are
15、still digging fertilizing, Zhejiang and other places of business will come under a single order. B Anhui province Tongling city Qi Song Jiang Ye limited liability company. C. Some small shops, products on sale shop. D Mount Jiuhua has some merchants sell ginger sugar, many visitors to buy, you can g
16、o to consult. E. Their stalls sell.Cooperation manufacturers: Tongling City home of compound ginger cooperatives Tongling bridge ginger products factory Tongling city Qi Song Jiang Ye limited liability company （Tongling is a small city, these are small factories, should accept small orders, if not w
17、illing to risk Jiang Nong of cost, can consult to become shareholders in the form of. In the contact Jiang Nong also have patience, do not suddenly change their minds, to discuss,）目标受众铜陵的部分姜农（其产品质量好但销路不畅或利润太低）Target AudienceSome parts of tonglins ginger people赛扶特质的体现1. 市场经济理念 2:企业家精神 3:成功的能力及技巧 4. 金
18、融理财知识及能力 5. 环境保护和可持续发展 6. 商业伦理道德 7.经济、社会及环境因素The Characteristics Of SIFE1 The concept of market economy 2 Entrepreneur spirit3 The success of the abilities and skills 4 Financial management knowledge and skills 5 Environmental protection and sustainable development 6 Business ethics 7 Economic, soci
19、al and environmental factors评估量化指标卖出10个 帮姜农盈利100MeasurabilitySelled ten of them can Help Jiang Nong have a 100 profitFeasibility Analysis/项目可行性分析需要的人力资源小型生姜加工厂员工People Resources NeededSmall ginger processing plant workers需要的物质资源生姜种子，水，电，肥料 Physical Materials NeededGinger seed, water, electricity, fe
20、rtilizer需要的技术支撑腌制技术，生姜种植技术Technology NeededThe pickling technology, ginger cultivation technology潜在的合作伙伴小型生姜加工厂，留守农村的老年人，Potential Project PartnersSmall ginger processing plant, left-behind rural elderly people,项目实施步骤项目实施步骤：1 针对生姜同时具有食用和药用两大功能，联系附近生姜食品，保健品加工厂，通过双渠道加工方式降低项目运行风险，并对工厂生产的产品进行调研，主要考察其生产技
21、术，产品质量和市场销售前景。确立合作厂商后与姜农联系，向姜农讲述产品2向姜农讲述产品深加工理念，展示产品，说服其与厂商合作。在姜农与厂商达成一致意见后签订合同。2 产品生产出来后，通过多种渠道展开销售，可售往附近商店，同时利用网络，在我们小组提供的技术支持下开设特色网店，进行线上销售。除此之外，利用铜陵周围著名旅游景点九华山，将产品定位为当地特产，在景区售卖给游客。3 多渠道销售的同时展开市场推广和宣传，突出铜陵白姜鲜嫩的口感和较高的药用，保健价值，获得政府支持，通过当地电视台等媒体，派发传单等形成特色品牌效益，扩大产品影响力。3项目第一阶段为考察调研期，主要将产品免费推广试用，考察产品存在的
22、问题，同时加以改进。第二阶段为正式推广期，产品较大规模上市，的利润。第三阶段为大规模推广期，将成功经验复制。Project Implementation StepsProject implementation steps：1 The ginger has both edible and medicinal functions of two, near contact ginger food, health care products processing plant, through the double channel processing way to reduce the project
23、 risk, and factory production of the product research, mainly on its production technology, product quality and market prospects. The establishment of cooperation manufacturers and contact to the Jiang Nong Jiang Nong, about the product 2 To the Jiang Nong tells products deep processing concept, dis
24、play products, persuade its to work with vendors. In the Jiang Nong and manufacturers reached an agreement after the contract is After product production comes out, through various channels to expand sales, can be sold to nearby stores, while using the Internet, in our group to provide technical sup
25、port to open characteristics shop, online sales. In addition, the famous tourist attractions around Tongling Mount Jiuhua, product positioning for the local specialty products, sold to tourists in the scenic Multi channel sales and market promotion and publicity, prominent Tongling white ginger fres
26、h taste and high medicinal value, health care, government support, through local television and other media, such as distributing leaflets to form the characteristic brand benefit, expand the influence of the The first phase of the project for the study period, the main products promotion free trial
27、, inspect the products and the problem, at the same time to be improved. The second stage is the official promotion period, product of large-scale listed, profits. The third stage for large-scale promotion period, the successful experience of copying潜在风险1、 姜农不信任、不配合我们，思想封闭、保守，对前景不看好，情绪悲观，拒绝与我们合作，或者使
28、用方言，造成沟通困难；2、 生姜加工厂不信任我们，认为利润较低，对分红和回报不满意，或生姜加工厂只进行大批量的生产，不理会小批量的货品加工，拒绝合作；3、 生姜的加工产品出现保鲜贮藏问题，导致生姜腐烂、变质，导致产品无法销售；4、 生姜的加工产品品种单一，包装单调、乏味，缺乏吸引力，导致产品滞销；5、 消费者对生姜产品不了解、不接受，导致产品销售不畅；6、 生姜生长期出现病虫害、冻害、洪涝等天灾人祸，导致产量下降，甚至全军覆灭，造成亏本；7、 小型超市、食品店对产品销售前景心存疑虑，对产品品质保证不信任，并认为产品进价高，拒绝批量购买，拒绝合作；8、 旅游景点特产销售点售价虚高，游客印象差、不
29、信任，导致销售不畅；9、 小型超市、食品店、旅游景点特产售卖点等各销售点在试销阶段对产品销量不满意，要求退货；10、 在杭州市的生姜产品销售点，担心产品运输速度、质量、成本问题，拒绝合作。Potential RiskIn 1, Jiang Nong dont trust, with our thoughts, closed, conservative, is not optimistic about the future, bearish, refused to cooperate with us, or the use of dialect, caused by communication
30、difficulties;2, ginger processing factory dont trust us, thought to lower profits, dividends to and returns are not satisfied, or ginger processing plant for mass production, ignoring the small quantities of goods processing, refused to cooperate;3, ginger processing product storage problems, leadin
31、g to decay, ginger metamorphism, causes the product to sell;4, ginger processing varieties of a single product, packaging monotonous, boring, lack of attractiveness, causes the product is slow-moving;5, consumers of ginger products do not understand, do not accept, leading to the product is sold not
32、 free;6, ginger growth period, plant diseases and insect pests damage, flood and other natural calamities and man-made misfortunes, leading to decline in output, or even complete failure, causing loss;In 7, small supermarket, food shop for product sales prospects of doubts, to ensure product quality trust, and that the product the hig
