1、浅谈中西方商务礼仪的差异2016届毕业论文 江 西 应 用 科 技 学 院毕 业 论 文（设 计）中文题目:浅谈中西方商务礼仪的差异 外文题目:Comparison between Chinese and Western Business Etiquette姓 名： 年 级： 专 业： 系 别： 指导教师: 完成日期： 摘要商务礼仪是商务活动中的行为规范，它是一门行为科学，在商务交往中扮演着重要的角色，了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。随着中国在国际交往的角色发生改变，中国的对外交流和合作日益频繁,国际地位越来越明显，国际间的交往,尤其是和西方国家的商务
2、交往就更应该规范化、礼仪化。本文主要介绍了中西方礼仪在问候，拜访,谈判，等方面表现出的不同的形态,并从文化背景的不同，价值取向的差异，宗教信仰的影响等方面分析了影响中西方商务礼仪差异的因素。最后得出“和而不同”的态度对待中西方文化差异，将二者合理有效的融合，方能建立适合中国当代社会的礼仪文化体系，达成和谐社会的理想。 摘要：商务礼仪；差异;商务交往 Abstract Business etiquette， a behavior science， is the norms in the business activities, which plays an important role in t
3、he business communication. Understanding Chinese and western etiquette and their distinctions is of great importance in promoting international business exchanges.With the changing role, China played in the international exchanges， We communicate and cooperate frequently with foreigners。 It is the n
4、otable position that makes us have a more normative and courteous criteria in the international business communication especially in the business activities with westerners.This paper mainly introduces the different forms of Chinese and Western etiquette reflected in greeting,visiting,negotiation et
5、c, and analyzed the factors that affect the difference of etiquette between East and West Only have a clear understanding of the cultural differences between Chinese and Western etiquette and merge them reasonably effectively，can we build the cultural system etiquette that is suitable for Chinese co
6、ntemporary society, and achieve the ideal of harmonious society Key words : business etiquette; distinction; business exchange Contents摘要 。.。.。.。.。.。.iAbstract 。.。.。.。.。.iiIntroduction 。.。.。 。.。1Chapter One : Definition and Characteristics of Business Etiquette .。.。.。.2 1。1 Honesty and tolerance .。.
7、。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.2 1。2 The principle of moderate equality 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。2 1.3 The principle of sincerity and respect 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.3 1.4 Self-confidence and selfdiscipline。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 3 C
8、hapter Two : Comparison of Business Etiquette between Chinese and Westerners 。.。.。.。.。4 2。1 Comparison of Etiquette for Business Greeting 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 42。1.1 Forms of Address.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.4 2.1。2 Position titles.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。
9、.。.。.。.。.。.。.。.。.。.。.。.42。1.3 Professional title.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.42.1.4 Nonverbal Greetings。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.5 2.2 Comparison in Etiquette for Business Visiting 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。5 2。3 Comparison of Etiquette fo
10、r Business Negotiation 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.62。3.1 Comparison of negotiation strategies.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.72。3。2。 Comparison of Negotiation decisions.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。72.3.3 Comparison of the Negotiation goal。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。8 Conclusi
11、on .。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。9Works Cited.。.。.。.。.。.。.。.。.。.。.。.。.。 .。10Acknowledgment .。.。.。.。.。.。.11IntroductionBusiness etiquette is a code of conduct， which embodies mutual respect in the day-today business activities。 It is also the norms for people w
12、ho is engaged in commercial activities and business communications， in other words， how to master basic business activities, so you can meet the requirements for business； how to make yourself familiar with the norms and disclose your dignified demeanor ;how to avoid the embarrassing questions you e
13、ncountered : such as dress wrong ，dining at a loss; how to eliminate a small matter ,which will have the unexpected negative image to the individuals or companies。 Only have you know some Chinese knowledge and English etiquette all these problems can be easily solved 。Therefore business etiquette he
14、lps to create good personal image and corporate image. Business etiquette is made up of significantly more important things than just knowing which fork to use at lunch with a client. Unfortunately， in the perception of others, the devil is in the details。 People may feel that if you cant be trusted
15、 not to embarrass yourself in business and social situations, you may lack the selfcontrol necessary to be good at what you do。 Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously。 Etiquette is also about being comfortable around people （and making th
16、em comfortable around you） People are a key factor in your own and your business success。 Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners。 Dan McLeod， president of Positive Management Leadership Programs， a union avoidance company， sa
17、ys, Show me a boss who treats his or her employees abrasively, and Ill show you an environment ripe for labor problems and obviously poor customers relations。 Disrespectful and discourteous treatment of employees is passed along from the top。（ Dan McLeod：2008） Which strongly emphasize the importance
18、 of courtesy， therefore , its necessary to know etiquette, especially the business etiquette。Chapter One The Definition and Characteristics of Business Etiquette As regional and historical reasons, understandings of people from different regions and ethnic varies , as the development of whole world。
19、 Chinese people have attached great importance to the foreigners , especially the westerners ,trading between the two regions is becoming more and more frequent ,establishing good relations with western people is of great importance ，therefore ,knowing the business etiquette is essential 。 As Chinas
20、 reform and opening up the pace accelerated， peoples living and working in foreign exchanges increased。 Understanding the content of foreignrelated rituals and requirements, and mastering the skills of contacts with foreigners is particularly important。 In the business occasions , how to make busine
21、ss etiquette effect completely and how to create the best interpersonal relationships is closely related to the principles of business etiquette ， which can be concluded into four aspects：1.1 honesty and tolerance Honesty stresses the principle of credibility ， Confucius , a great philosopher ，made
22、the statement ： people cant live without credit , if you affiliate with your friends，honesty should be laid in the first place； Which also emphasize the principle of keeping promises. Trustworthiness is the virtue of the Chinese nation , in particular ,it is necessary to stress punctuality ， and peo
23、ple should not delay when they go to the fixed appointments， meetings , talks and conferences, etc. One should not make promise so easily ，unless you are really sure about it ,or else you would end with a bad image of dishonest ， especially in the business activity , honesty is of great importance .
24、 Tolerance is a great human thinking ， the idea of tolerance is a magic weapon to create a harmonious interpersonal relationship in interpersonal exchanges .Tolerate others ,understand others and do not always pursue perfection. For a famous saying goes : failure is the mother of success . All in al
25、l ,if you consider things from others position ， I think you have found the best way to win friends ，to win business guests。 1。2 The principle of moderate equality In the social field ,ritual behavior is always expressed as the two sides ， for instance, if you treat your business guests sincerely an
26、d thoughtfully , others would show the identical courteous respond to your hospitality ，and they would become the potential regular customers 。 If you performed impatiently and hasty ，there is no doubt that you would get the same response .The purposes of this protocol must emphasize the principle o
27、f equality， equal exchanges between the two parts， for equality is the foundation to establish emotion with other people。 If you want to maintain a good interpersonal relationship with your business partners or your customers , you should locate modesty in the first place ,because it is the essentia
28、l way to make more friends. Moderate principle requires us to measure the criteria of etiquette ， in accordance with specific circumstance , specific situation and the exercise of the corresponding ritual 。For instance ，when doing business with some people both warm and urbane are required ，one can
29、not be rude and frivolous ，lively and modest ，but lethargic and sophisticated。1。3 The principle of sincerity and respect Socrates had made a very famous statement:“ there must not be a gift to a friend, you have to contribute to your sincere love ,learning how to use legitimate means to win a person
30、s heart 。”（Voice of English ，2005） Which tells us that if you contact with the people , sincere respect for the ritual is the primary principle 。 Only you treat others sincerely and courteously ，can you create a harmonious happy relations， for good faith and respect are complementary to each other。 Sincerity is a pra
