1、商业伦理导论索引The introduction of business ethics index商业伦理导论索引（The introduction of business ethics index）Business ethics: An IntroductionThe first chapter is the introductionSP11, the relationship between morality and ethics? P62, what is ethical? What is moral? Auxiliary P23, how to understand the regul
2、ation of the ethical relationship between coercion and non coercive means? Auxiliary P44, the object of study, the task of ethics? P8-P9SP2What is the basic ethical conflicts, 1 commercial activities? P17-P212, the solution of the basic contradiction of business ethics? P26, P31, P33Including variab
3、le 3, restricting economic development? P31-P32The second chapter exchange ethical relation.SP11, the business must have two conditions? P252, how to understand the commodity economy? The main contents of the macro? The characteristics of micro? Auxiliary P163, how to understand the market economy?
4、Auxiliary P16The basic properties and requirements of the 4, the market economy? P47Business ethics consciousness 5, the main body of the market? P49SP21, the ownership and ownership of the difference? P56 contact P562, what is the ownership? P54What is the meaning of ownership theory? P583, what is
5、 justice? P594, Aristotle on the fair and equitable understanding? P60The third chapter in the contract relation ethicsSP11, during the period of free capitalism, freedom of contract including what meaning? P63SP2What are the ethical property of 1, contractual relationship? P64-P662, the current con
6、tract law subject freedom in what aspects? P653, the performance of contract integrity including what? P654, contractual relationship against the violation of public order and morals behavior have? P665, the legal attribute of contractual relationship mainly in what areas? P68What are the legal char
7、acteristics, 6 contract? P687, the rights and obligations in the contract relation? P71SP31, the essence of law (characteristics)? P732, to maintain the legal ethics and regulation which is mainly manifested in two aspects? P75The fourth chapter of commercial ethicsSP11, the main character of the st
8、ructure? P81SP2SP31, the meaning of conscience? P952, commercial conscience? P97-P100The fifth chapter of commercial creditSP11, what is the credit? According to the form which can be divided into two kinds? P107 or P61.The main economic characteristics of 2, commercial credit? P112The main features
9、 of the 3 social and commercial credit? P1124 basic principles, the commercial credit operation? P113There are 5 of commercial credit, social and economic conditions? P113-P1146, the establishment of commercial credit? P114SP2The difference and the relation between the 1, commercial credit and hones
10、ty? P1162, why is that the market economy is the credit economy in essence? P116-P1173 reasons, the lack of integrity? P1194, accelerate the construction of credit system in our country the way? P122SP31, focus on the construction of commercial credit system include? P1242, the construction of comme
11、rcial credit incentive mechanisms include what content? P1263, the commercial credit moral construction including what content? P1284, how to understand the construction of commercial credit system? P124-P127Ethical relationship and moral principles of the sixth chapter in marketingSP11, what are th
12、e stakeholders? The direct interests of the enterprise stakeholders? Indirect interests of the enterprise stakeholders? Auxiliary P772, the main interests of various stakeholders including which aspects? P1343, the enterprise marketing moral principles? P135SP2The moral principle of 1 product strate
13、gy including what? P140-P1472, about the product design to give priority to environmental protection standards which have? P142Ethical issues 3, product brand in two aspects which include? P1444, the distribution of moral principles strategies? P1485, the moral principle of price strategy? P147Moral
14、 principle 6, promotion strategy? P149-P1517, the establishment of marketing ethics from which aspects? P1518, how to understand the marketing strategy in morality? P138-P151SP31, the relationship between meaning and nature of marketing? P1522, the specific implementation of relationship marketing?
15、P1543, the connotation and characteristics of green marketing? P155, P156The seventh chapter ethical relations and ethical decision making in enterprise managementSP1What are the characteristics of business and management in 1, under the guidance of ethics? P162-P165SP21, what is the corporate cultu
16、re? What are its contents? P1782, what is the corporate image? What are its contents? P179SP31. What are the macro business immoral behavior? P1792, develop business ethics which should follow the requirements? P186SP41, ethical decision-making? P1872 factors, the impact of ethical decision-making?
17、P1883, Jones (Jones), which includes six aspects: first, the state? P190The pursuit of ethical and ethical framework of enterprise public relations in the eighth chapterSP11, public relations and a difference between ethics management? P1952, the internal relationship between the construction of ide
18、as? (the principle, basis and main points of P197)Idea of the construction of public relations, 3 enterprises direct stakeholders? (the principle, basis and main points of P198)Idea of the construction of public relations, 4 indirect interests of the enterprise stakeholders? (the principle, basis an
19、d main points of P200)5, the construction of Confucian ethics as the cornerstone of the modern public relations ethics system include? P201SP21, enterprise construction and consumption between principle and key points? P212And the enterprise and the customer to realize the information exchanges betw
20、een the two sides of the form? P2142, enterprise construction and employee relations, the principle of reference? P215, P2163, enterprise construction and suppliers relationship principle and key points? P2194, the enterprise construction and owners (shareholders) principle, basis of relationship? P
21、220Operation and maintenance of good relationship between shareholders should do? P221SP31, the enterprise construction and the relationship between principle and competitors? P224, P223The construction points and community relations, 2 enterprises? P227The basic principles of constructing the relat
22、ions between government and enterprise 3? When the relationship between the central government and local government, the key points? P2294, Davies Yang induction thirteen reputation rules? P230The ninth chapter ethical relations in international trade and the adjustment methodSP1The 1 Factors in the
23、 formation of the world market and developed depends? P2342, the world market? P2253, adjust the ethical relationship in the world market commodity exchange means? P228The main features of the 4, the tariff? P2395, the World Trade Organization (WTO) for the purpose, basic principles, functions and m
24、ain features? P240SP21, the impact of dumping? P2442, non-tariff barriers, technical barriers, green barriers? P244, P245SP31 twenty-first Century, construction of new international trade relations principles? P2492, the principle of mutual benefit equality? P2493, the requirements of GATT contracti
25、ng parties in the anti-dumping and countervailing duties should be made to judge what? P2504 twenty-first Century, construction of new international trade relations ideas? P251Ethical issues and integration strategy of the tenth chapter in the multinational operationSP11, what is transnational corpo
26、ration? What are the main differences and other types of enterprises? P2552 main features of contemporary transnational corporations? P256SP21, the enterprise to develop the international market, the implementation of transnational business strategy, need to face the impact and challenge which aspec
27、ts? P259SP31 reasons, not the moral behavior of enterprises? (micro reason) P263 (macro) P2652, enterprises should bear the social responsibility? P268(multinational companies in developed countries to developing countries to do business, should follow the basic principles?)SP41, the definition and
28、characteristics of integration and assimilation theory and three levels, the process? P269-P2702, transnational ethical relations strategy must pay attention to the problem of case? P271The ultimate goal of ethical relations, 3 integration strategy of multinational corporations - localization P274-P279
