1、精读1教案2乐在购物Meet in LondonA Practical English Course For College English Majors 1Teachers pack Lesson plan and student worksheets with answers高等院校实用英语专业综合教程 第一册Unit 2 Shopping for NothingShopping ParadiseTasks S: Identifying world-famous shopping citiesL: Shopping in ShanghaiL: Going to the supermarke
2、tR: Get super over supermarketS: Describing the shopping layoutInterpretation & translation W: Posters Task 1Teachers notes contents 1. Level, task, language, aims, materials 2. Lesson stages 3. Answers 4. Student worksheets Page 21-1Task 1-TeacherLevel: 1Task: Identifying world-famous shopping citi
3、esLanguage: World-famous shopping citiesAims: Speaking skills A short talkMaterials: Students book 1 P21, Exercise1Task 1 Teacher Lesson stagesA. Scenario B. Exercise 1C. VocabularyD. NotesTask1 - AThese are some pictures of well-known shopping cities. Task 1 B ExerciseTask 1 B Answer4. 1)C 2)B 3)D
4、4)ATask1 -CPractice the pronunciation of the vocabulary.Task 1 -DExplain the usage of words and expressions. Avenue des Champs-Elysees, Causeway Bay, Fifth Avenue, and Nanjing Road are all well-known shopping streets. 巴黎香榭丽舍大道、香港铜锣湾、纽约第五大道、上海南京路均为著名的购物街。Task2Teachers notes contents 1. Level, task, l
5、anguage, aims, materials 2. Lesson stages 3. Answers 4. Audio scripts 5. Student worksheets Page 22-2Task 2 -TeacherLevel: 1 Task: Shopping in Shanghai Language: Shopping Aims: Listening skills A short talk Materials: Students book 1 P22, Exercise 2Audio script Available in teachers notes Task 2 Tea
6、cher Lesson stagesA. ScenarioB. VocabularyC. Exercise 2 D. NotesTask2 -AA conversation between Annie and Jed about shopping in Shanghai. Task2 -BPractice the pronunciation of the vocabulary.Task 2 -C ExerciseTask 2 -C Answer Shopping StreetFeaturesNanjing RoadA must/No.1 commercial street in ChinaHu
7、aihai RoadElegance/top-end designer brandsNorth Sichuan RoadInexpensive merchandiseTask 2 -C Audio scriptJed:Hi, Annie, how was your trip to Shanghai?Annie:It was really great! Jed:Shanghai is called the “Shopping Paradise” in China and the “Oriental Paris”, so no shopping should be missed more than
8、 its other charming attractions.Annie: You said it! I didnt miss any opportunity of shopping there.Jed:Then do you have any places to recommend?Annie:Well, first, Nanjing Road is a must. Jed:You mean the No. 1 commercial street in China?Annie:Yes. And Huaihai Road, as well-known as Nanjing Road, is
9、celebrated for its elegance. It boasts of top-end designer brands from all over the world.Jed:Mm, is there any place for bargains?Annie:North Sichuan Road offers good inexpensive merchandise and is always the first choice of average people. Task 2 -DExplain the usage of words and expressions. 1. Sha
10、nghai is called the “Shopping Paradise” in China and the “Oriental Paris”, so no shopping should be missed more than its other charming attractions. 上海被誉为中国的“购物天堂”以及“东方巴黎”，因此，和上海其他引人入胜的景点一样，购物也是不可错过的。 nomore than意为“和一样不”e.g. He is no taller than his brother. attraction指有吸引力的事物，此处指旅游景点。2. Well, first
11、, Nanjing Road is a must. 哦，首先，南京路是一定要去的。该句中must 作名词。Task3Teachers notes contents 1. Level, task, language, aims, materials 2. Lesson stages 3. Answers 4. Audio scripts 5. Student worksheets Page 22-3 Task 3 -TeacherLevel: 1 Task: Going to the supermarket Language: Shopping Aims: Listening skills A
12、short talk Materials: Students book 1 P22, Exercise 3Audio script Available in teachers notes Task 3 Teacher Lesson stagesA. ScenarioB. VocabularyC. Exercise 3 D. NotesTask3 -AA conversation between Annie and Linda about shopping in a supermarket. Task3 -BPractice the pronunciation of the vocabulary
13、.Task3 -C ExerciseTask3 -C Answer1. B 2. D 3. CTask3 -C Audio scriptAnnie:Hi, Linda, Im going to AA Supermarket this afternoon. Would you like to join me?Linda:Sorry, Annie, but, to tell you the truth, I dont like that supermarket.Annie:Dont you? Why?Linda:Mm, the service staff there is rather rude,
14、 I think. You know, last time, one of them even shouted at me just because I misplaced a tin of cola!Annie:For a store, service is a key point as important as the surroundings and the goods.Linda:So it is! Annie:Then how about going to the Flying Shopping Center?Linda:Flying Shopping Center? Annie:Y
15、es. It is a newly-built mall downtown covering dining, entertaining and shopping.Linda:Is there a supermarket?Annie:Sure. There is a Carrefour. Linda:Its great. Lets go there!Task3 -DExplain the usage of words and expressions. 1. It is a newly-built mall downtown covering dining, entertaining and sh
16、opping.它是市中心一个新建的购物中心，里面有餐饮、娱乐和购物各种设施。covering 此处意为“包含、包括”。2. Carrefour原意为“道路交叉点，十字路口”；大写C后为一专有名词，是法国一零售品牌，译为“家乐福”。Task 4Teachers notes contents 1. Level, task, language, aims, materials 2. Lesson stages 3. Answers 4. Audio scripts 5. Student worksheets Page 23-24Task 4 - TeacherLevel: 1Task: Get su
17、per over supermarketLanguage: About supermarket Aims: Reading skills A short passageMaterials: Students book 1 P23, Exercise 4 Students book 1 P24, Exercise 5, 6, 7Audio script Available in teachers notes Task 4- Teacher Lesson stagesA. Text prediction B. First reading C. Vocabulary D. Second readin
18、gE. Third reading (Exercise 5-7)F. Notes G. Chinese versionTask4 - AStudents read the title of Exercise 4 and try to find out what the text is about. Task 4 -A TitleText title: Get Super over SupermarketQuestion: What will the text tell you?Task4 -B First readingQuestion: Which ways are used for pro
19、motion by the supermarket have you read about?Task4 -B AnswerUp-selling, cross-selling, aisle-end promotions in high traffic areas, product arrangement by type, and dispersed layout. Task 4 -CPractice the pronunciation of the vocabulary. Task 4 -D TextTask 4 -D ExerciseTask 4 -D Answer1. A B 2. B C
20、3. C D 4. A B 5. B C D E Task4 -E Exercise 5Task4 -E Answer 1. tempted 2. convention 3. alternative 4. positioned 5. displayTask4 -E Exercise 6 Task4 -E Answer 1. the entire course of doing shopping 2. are also expected3. exposed to as many customers as possible 4. what; rather than the budget optio
21、nTask4 -E Exercise 7Task4 -E Answer 1. painful 2. criteria 3. exposed 4. opt 5. displayed 6. affordableTask 4 -FExplain the usage of words and expressions. 1. Get Super over Supermarket 揭开超市玄机作为文章标题，应该要有吸引力。该标题的独特之处在于使用了头韵这种修辞法，即super 和 supermarket皆以/s/音开头。2. making you feel that youve got what you
22、need and satisfied with your result. 让你感觉已获所需之物，并满意其结果。该句是现在分词，在句中作伴随状语。现在分词还可以作补充说明的状语。e.g. The students went out of the classroom, laughing and talking.The visiting Minister expressed his satisfaction with the talks, having added that he had enjoyed his stay here. 3. which involves “up-selling” yo
23、u higher-priced alternatives, and “cross-selling” you stuff you didnt originally go in for. 他们可能“向上销售”给你价格更高的产品，或者“交叉销售”给你一些你原本并不打算购买的产品。up-selling向上（升级）销售，即向顾客销售某一特定产品或服务的升级品、附加品，或者其他用以加强其原有功能或者用途的产品或服务。cross-selling 交叉销售，即向顾客销售多种相关的服务或产品。两者均为常用的营销手段。alternative n. (C) a proposition or situation of
24、fering a choice between two or more things only one of which may be chosen 可供选择的办法或事物 e.g. One of the alternatives open to you is to resign.There appears to be no alternative.alternative a. offering or expressing a choice可替代的，可供选择的e.g. Have you got an alternative suggestion?originally ad. in the beg
25、inning, in the first place 最初，原先；本来 e.g. He originally need not to buy such a big house.The school was originally quite small.4. aisle-end promotions are now a convention. 过道尽头的促销如今已十分常见。convention n. (C) a rule of conduct or behavior; usage or custom especially in social matters; agreement, contrac
26、t 习惯，惯例；协议，合同；大会 e.g. Convention dictates that a minister should resign in such a situation.The convention became a political battle.The two countries made a convention on diplomatic relations.5. They are positioned in high-traffic areas, to maximize exposure. 他们通常摆放在人流集中的地方，以便更多的人能看得到。maximize vt.
27、to increase to a maximum; to make the most of 取最大值；最佳化 e.g. We must maximize profits.This machine can maximize productivity by reducing operator discomfort.expose vt. to submit or make accessible to a particular action or influence; to make known 使面临，使接触；揭露，揭示；使暴露exposure n. 显露，暴露 e.g. They couldnt
28、expose the soldiers to unnecessary risks.We must expose this plot.He exposed the plan to the newspapers. 6. Also consider why supermarkets arrange products by type, rather than any other criterion. 想想为什么超市要按照产品的类型，而不是其他的什么标准来摆放商品。rather than 而不是e.g. John, rather than his roommates, is to blame.The j
29、ob will take months rather than weeks.criterion n. (C) a standard on which a judgment or decision may be based 标准，准则 criteria (pl.) e.g. Success in making money is not always a good criterion of success in life.What are the criteria of truth?7. and I may also be tempted by the organic nutty farmhous
30、e loaf at 1.60. 但我也会被标价为1.6英镑的有机坚果类面包所诱惑。tempt vt. to induce to do something 引诱，诱惑，引起（食欲）等；吸引，使发生兴趣 e.g. They tried to tempt her (into staying) with offers of promotion.Cant I tempt you to another helping?organic a. of, relating to, or arising in a bodily organ 有机体的，有机物的；有组织的；有系统的e.g. I am not good
31、at organic chemistry.The music is organic to the story.loaf n. (C) a shaped or molded mass of bread一片面包 e.g. He bought a loaf of bread.Half a loaf is better than no bread.8. but if I may be able to afford it, I might just pick it up in preference to the budget option. 但如果买得起，那我就会选择贵的而不是便宜的面包。budget 此处为形容词，意为“便宜的，廉价的”in preference to
