1、剑桥商务英语中级模拟8剑桥商务英语中级模拟8READINGPART ONE Look at the statements below and a passage about leadership on the opposite page. Which section (A, B, C, orD. does each statement 17, refer to? For each statement 17, mark one letter (A, B, C, orD. on your Answer Sheet. You will need to use some of these letter
2、s more than once. A The difference between being a manager and being a leader is simple. Management is a career. Leadership is a calling. You dont have to be tall, well-spoken and good looking to be a successful leader. You dont have to have that special something to fulfill the leadership role. B W
3、hat you have to have is clearly defined convictionsand, more importantly, the courage of your convictions to see them manifest into reality. Only when you understand your role as guide and steward based on your own most deeply held truths can you move from manager to leader. C Whether the group you
4、oversee is called employees, associates, co-workers, teammates or anything else, what they are looking for is someone in whom they can place their trust. Someone they know is working for the greater goodfor them and for the organization. Theyre looking for someone not only that they canbut that they
5、 want tofollow. D Because it is only when you have followerspeople who have placed their trust in youthat you know you have moved into that leadership role. And the way you see it is that your organization is transcending all previous quality, productivity, innovation and revenue achievements. Youre
6、 operating at such a high level of efficiency that youre giving budget back to the corporationand youre still beating your goals.1、The authors attitude towards the difference between a manager and a leader2、Someone the group want to follow3、Difference between a manager and a leader4、The qualificatio
7、ns of being a leader5、The leader must be a person who works for the employees and the organization6、Only when you have followers can you be a leader7、Under your leading, the organization has got great achievementsPART TWO Read the article below about Successful Marketing. Choose the best sentence fr
8、om the opposite page to fill each of the gaps. For each gap 812, mark one letter (AG. on your Answer Sheet. Do not use any letter more than once.SUCCESSFUL MARKETING After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give
9、you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldnt be putting it up for sale. In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals. Always remember that people buy benefits, n
10、ot features. People do not buy shampoo; people buy great-looking or clean or manageable hair. 8 Mothers of young kids do not buy cereal; they buy nutrition, though many buy anything at all they can get their kids to eatanything. So find the major benefit of your offering and write it down. It should
11、 come directly from the inherently dramatic feature. 9 There is a world of difference between honesty and believability. You can be 100 percent honest (as you should be) and people still may not believe you. You must go beyond honesty, beyond the barrier that advertising has erected by its tendency
12、toward exaggeration, and state your benefit in such a way that it will be accepted beyond doubt. The company producing Mother Nature breakfast cereal might say, A bowl of Mother Nature breakfast cereal provides your child with almost as many vitamins as a multi-vitamin pill. 10 The word almost lends
13、 believability. People do not pay attention to advertising. They pay attention only to things that interest them. And sometimes they find those things in advertising. So youve just got to interest them. 11 Im sure you re familiar with advertising that you remember for a product you do not remember.
14、12 But you can prevent yourself from falling into that trap by memorizing this line. Forget the ad, is the product or service interesting? The Mother Nature company might put their point across by showing a picture of two hands breaking open a multivitamin capsule from which pour flakes that fall in
15、to an appetizing-looking bowl of cereal. A This statement begins with the inherent drama, turns it into a benefit, and is worded believably. B And while youre at it, be sure you interest them in your product or service, not just your advertising. C People do not buy cars; people buy speed, status, s
16、tyle, economy, performance, and power. D Something about your offering must be inherently interesting or you wouldnt be putting it up for sale. E And even though you have four or five benefits, stick with one or two at most. F Many advertisers are guilty of creating advertising thats more interestin
17、g than whatever it is they are advertising. G All along, you should be using your creative strategy to guide you, to give you hints as to the content of your ad.PART THREE Read the article below about price system, and the questions on the opposite page. For each question 1318, mark one letter (A, B
18、, C, orD. on your Answer Sheet for the answer you choose.PRICE SYSTEM Prices determine how resources are to be used. They are also the means by which products and services that are in limited supply are rationed among buyers. The price system of the United States is a very complex network composed o
19、f the prices of all the products bought and sold in the economy as well as those of a myriad of services, including labor, professional transportation, and public utility services. The interrelationships of all these prices make up the system of prices. The price of any particular product or service
20、 is linked to a broad, complicated system of prices in which everything seems to supply to the transaction, guarantees on the product or service, delivery terms, return privileges, and other factors. In other words, both buyer and seller depend more or less upon everything else. If one were to ask r
21、andomly selected individuals to define price, many would reply that price is an amount of money paid by the buyer to the seller of a product of service or, in other words, that price is the money value of a product of service as agreed upon in a market transaction. This definition is, of course, val
22、id as far as it goes. For a complete understanding of a price in any particular transaction, much more than the amount of money involved must be known. Both the buyer and the seller should be familiar with not only the money amount, but with the amount and quality of the product or service to be exc
23、hanged, the time and place at which the exchange will take place and payment will be made, the form of money to be used, the credit terms and discounts that should be fully aware of all the factors that comprise the total package being exchanged for the askedfor amount of money in order that they ma
24、y evaluate a given price.13、What is the best title for the passage? A. The Inherent Weaknesses of the Price System. B. The Complexities of the Price System. C. Credit Terms in Transactions. D. Resource Allocation and the Public Sector.14、According to the passage, the price system is related primaril
25、y to _. A. labor and education B. transportation and insurance C. utilities and repairs D. products and services15、According to the passage, which of the following is NOT a factor in the complete understanding of price? A. Instructions that come with a product. B. The quantity of a product. C. The q
26、uality of a product. D. Guarantees that cover a product.16、According to the passage, which of the following is not true about the definition of price? A. Price system is a complicated network. B. Price refers to the quantity and quality of the product. C. Price is an amount of money paid by the buye
27、r to the seller. D. Besides money, many other factors are involved in the price system.17、In the last sentence of the passage, they refers to _. A. return privileges B. all the factors C. buyer and seller D. money18、The paragraph following the passage most likely discusses _. A. unusual ways to adve
28、rtise products B. types of payment plans for service C. theories about how products affect different levels of society D. how certain elements of a price package influence its market valuePART FOUR Read the article below about advertisement. Choose the best word or phrase to fill each gap from A, B,
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