1、学士学位论文电子商务企业文化重建信息管理与信息系统外文文献及翻译xx科技学院新科学院2013届本科毕业论文（设计）外文文献及翻译 The Corporate Culture Rebuilding of E-business 学生姓名： xx 所在系别： 管理系 所学专业： 信息管理与信息系统 导师姓名： xx完成时间： 2013 年3月10日 The Corporate Culture Rebuilding of E-businessWith the development of large-scale e-business, The E-commerce culture comes into
2、 being. It is an enterprise that produces a new value. The new integration of internal resources of the enterprises, which reduces transaction costs and improves efficiency. And it can short the cycle of production, and get many other benefits. Also it challenges on the existing corporate culture. T
3、he rise of e-commerce is a means of rapid development of technology that leads business models change. The survival of traditional economic activities, the means of operation and the management mechanisms have changed completely. The traditional corporate culture also faces a big strike. First, the
4、Contribution to the Enterprise Value of Corporate CultureCultural phenomenon is a symbol of civilized country and a major witness of the nation. Broader culture includes knowledge, belief, art, morals, law, customs and every person as a member of the social to obtain ability and habit, including the
5、 complex whole. The survival and development of the enterprise plays an important role as a sub culture of the corporate culture. Corporate culture is the product of a market economy and commodity economy, embodying the objective laws of market economy. It reflects the companys competitive practices
6、, competitive spirit and overall image. The enterprise culture is the companys management philosophy, enterprises face in which the social and business environment in the long-term production of business activities. And it gets all employees accept and agree to honor, which fights for a set of infor
7、mal rules of success. It shows a kind of management philosophy and business practice to achieve through what kind of target. It is an important part of economic management. Corporate culture means a companys value, and these values become a norm of behavior of employees activities.How to increase pr
8、ofits, reduce costs and expenses is the origin of the corporate culture. Its meaning is how to enable enterprises to effectively integrate resources in order to achieve external flexibility and realize sustainable development in the competition. Corporate culture for the enterprises to develop cultu
9、ral management indicates a clear direction. The foreign competition environment for building highly adaptable and responding quickly to change is the final purpose of enterprise culture, according to environmental behavior capacities, which in fact is the company, owned by the external competitive e
10、nvironment by the needs of internal resources the ability to integrate and use. Corporate culture should promote the formation of the capacity of the system and maintain a good system. Many Chinese companies, for example, Haier, Lenovo, and so on, the secret of enterprise success is to develop a set
11、 of corporate and business philosophy that forms its own unique corporate culture.1, the corporate culture reflects the companys image and spirit. Establishing a good corporate image needs support of Modern business, from leadership to staff quality, from product quality to management facilities, fr
12、om the environment to the product development, infiltrating cultural factors, and all reflecting the corporate image. Good corporate image (the goodwill) is an intangible wealth and assets to display the brand effect, which wins the social and public support, in line with modern public relations and
13、 marketing theory. From the modern management theory, it reflects the spirit of enterprise groups and the ideal goal, showing the direction of development of enterprises and business purposes. It is on behalf of the companys future prospects; so that every member company can voluntarily contribute t
14、o the achievement of organizational goals, from the enterprises in the fierce competition in technology press beautiful and fragrant flowers.2, the corporate culture as in the business as a new management theory to play an extremely rebuilding role.First, creating a environment for flexible coordina
15、tion of business operations, the corporate social systems as a subsystem, continuously with the surrounding environment material, energy and information exchange, social environment is relatively more objective. And enterprises need to adapt to environmental changes, researching the laws and require
16、ments of environmental change, a clear tendency of economic development compatible with the social needs and potential demand, which improve the enterprises various weaknesses and adjust to business strategy, creating a new corporate culture, and environment interaction to achieve dynamic balance th
17、at creates a cycle of market environment, promoting the restructuring of joint-stock company into the future state of healthy function.Second, it is conducive to the formation of the values of their all operation. The development of corporate culture as the underlying motivation, its values is the c
18、ore of corporate culture. And it is a business organization and the basic concepts and beliefs. For enterprises, the core task is how the market to survive and provide consumers with appropriate products and services. The core mission of business does not automatically guarantee a corporate member w
19、ith a common objective. Values established by the company code of conduct for employees defined in an extremely successful and the objective pursuit.Third, it helps to improve the all quality and foster corporation. The composition of the corporate culture includes ideology, culture, technology, cul
20、ture, management culture, quality culture and entertainment culture. On the one hand, the culture of integration promotes the improvement of the quality of the entire staff. Because the influence of a common culture, the formation of a common awareness and behavior-oriented preserves and maintains t
21、he unity, cooperation, the harmony between employee relations, the objective to strengthen the unity, the overall development of the performance.3, the business culture is a kind of meaning. It is different from the surrounding environment of the enterprise as a system. Its internal mechanisms of th
22、e coordinated operation of the corporate culture can not be separated. On the one hand, a direct effect on corporate culture, employee code of conduct, professional ethics and clip point, nurture and develop the corporate culture, which improves the cohesion and solidarity, increasing employees sati
23、sfaction, sense of identity and belonging. On the other hand, the corporate culture of the major decisions of business, the companys long-term goals and strategies as well as the implementation of rules and regulations have not be underestimated.Second, the Building of Corporate Culture, the Need fo
24、r ChangeIn the 21st century, the enterprise culture of Chinese business faces multiple challenges: the arrival of knowledge economy, the corporate culture, the question of how to enhance the value of knowledge, knowledge workers how to deal with new issues; market-oriented reform, making the planned
25、 economy era the formation of corporate culture and old ways, old routines often fail; and the rise of network technology, but also for the birth of a new corporate culture provides a weapon. Sentence: mechanism changed, times have changed, technology has changed, so many companies are faced with re
26、shaping corporate culture. Gerstner saved Big Blue, the first is to explicitly change the corporate culture of IBMs basic values, the creation of IBMs culture, which is strive to win (Win) fast execution (Execute) and team spirit (Team) . Gerstner said, as IBMs leaders, of course you need to lead th
27、e planning and specific projects, but your responsibilities also include leading the staff, the establishment of work teams, and the creation of high-performance corporate culture. GE Jack Welch, former CEO also said: Our vitality curve is able to function effectively, because we spent a decade in o
28、ur enterprise to establish a performance culture.From our point of view of corporate culture development status, can only say that the end is still in a relatively level, the corporate culture strategy did not receive due attention, the cultivation of corporate culture, lack of guidance systems theo
29、ry, corporate culture, most of the traditional culture in the enterprise the epitome of such enterprises often lack vitality, dead, suffering from a lack of excellent sense, may be severe centrifugal serious. Overall there are more defects in our corporate culture phenomenon with error, our corporat
30、e culture common errors are:1, the phenomenon of cultural obscurantism. Such phenomenon is common in those autocratic leaders or operational problems of the enterprise. Performance of the leaders of the extreme stress on certain cultural values, education and means to promote radical. It is because
31、the causes of most of the leaders hope to achieve within the enterprise.2, no cultural phenomenon. Usually presents companies have a very strict system and the various rules and regulations. The system provides for employees to do and not do, but there is no clear cultural ideas and values advocate,
32、 neglect of education and training of employees. Such phenomena generate up to industrial manufacturing companies, most of the causes of quality is not high because the leaders themselves, or lack of understanding of corporate culture. Or want to cover up some kind of cult of the individual facts. Such enterprises are usually easy to produce leaders of the blind worship or silent on the situation.3, the ideal culture phenomenon. It is common in those with young people as the main force of the emerging entrepreneurial companies. Manifestations of these companies will make some unr
