1、跨文化试题 Production Talking about specifications and sizes1. Measurements How long/wide/high/thick/deep is it? Its 10 centimeters long/Whats its length/width/height/thickness/depth? The length/ is 10 cnentimeters.Note: When we describe the dimensions of an object, we seldom use “dimension” words. We ju
2、st say “by”: 15 x 8 x 10 cm fifteen by eight by ten centimeters We can also ask about measurements/dimensions/specifications like this: What are its dimensions/measurements/specifications? What size is it? How big is it? We have a complete range of specifications.2. Diameter (radius), area or volume
3、 Whats the diameter/area/volume of ? Its is cm, square cm, cubic cm. It has/covers an area of 30 square meters.3. Weight and capacity How heavy is it? What does it weight? It weights Whats the weight? The weight is How much can it carry/ hold? It can carry/ hold Whats its maximum load?4. Shapes, col
4、ors and materials What is the shape of this product? /Whats its shape? /What does it look like? It has the shape of /It is shaped like/It is rounded/pear-shaped./It looks like What color is it? How many colors does it come in? (light/pale, dark/deep) It is red/light blue. /It comes in three colors:
5、red, yellow, blue. Whats it made of/from?Can you give the English equivalents of the following?1) 厘米 centimeter 2）米 meter 3）毫米 minimeter 4）平方米 square 5）立方米 cubicmeter 6）公里 kilo 7）英里 mile 8）英尺 foot 9）英寸 inch 10）码 yard 11）公斤 kilogram 12）克 gram 13）磅 pound 14）盎司 ounce 15）升 litre 16）加仑 gallon Below are s
6、ome words used to describe shapes. Nouns Adjectives Chinese1) circle circular 圆 2) semi-circle semi-circular 半圆 3) square square 正方 4）oval oval 椭圆 5）triangle trianglar 三角 6) sphere spherical 球体 7) cone conical 圆锥 8) cylinder cylindrical 圆柱 9) cube cubic 立方体 10) rectangle rectanglar 长方形 11) pyramid p
7、yramidal 金字塔 12) point pointed 尖顶 13) oblong oblong 长方形 Match the following English words with their Chinese equivalents. 1）iron n.铁 2) pure silk k.真丝 3) synthetic fibre g.合成纤维 4) porcelain m.陶、瓷器 5) rayon h.人造丝 6) denim i.粗料棉布 7) plastic j.塑料 8) polyester o.聚酯 9) stainless steel l.不锈钢 10) genuine l
8、eather b.真皮 11）fur a. 毛皮 12) timber d.木料 13) linen p.亚麻布 14) nylon c.尼龙 15) wool q.羊毛 16) brick e.砖 Talking about the product1. Introducing the new productThis new model will be launched/out next month.Our new product will soon be on the market.2. Presenting the features (merits and benefits) How is
9、 your product better than the competitor?What are the selling points of your product?What are the features of your product?3. Marketing a productTheres a great/growing demand for it. (be in great demand)Theres been a big rush for it lately.The AT-600 is the bestseller of this kind.This product is we
10、ll thought of/well received at home and abroad.We use a lot of adjectives to describe product features. Please give the Chinese equivalents of some commonly used adjectives listed below. 1) efficient 2) durable 耐用 3) expensive 4) high-quality 5) informative 信息广 6) modern 7) adjustable 8) stable 9) a
11、utomatic 10) high-tech 11) reliable 12) economical 经济实惠 13) colour-fast 不退色 14) elastic 有弹性 15) comfortable 16) entertaining 17) collapsible 可折叠 18) portable 19) environment-friendly 环保 20) user-friendly 使用方便Outline Most sales calls allow 30 minutes for the formal presentation. It is important to ke
12、ep your presentation precise otherwise your point will be drowned out in detail. The following is a basic outline for a product presentation.1) Introduction-The speaker introduces themselves, and the main points covered by the product presentation. This is where you want to attract your audience and
13、 tell them what is in it for them.2) Positioning-Successful products have a unique technology or positioning that sets them apart from other products on the market. You are supposed to introduce this aspect of your product so as to let your audience know how your product is different and why they sh
14、ould listen to the rest of your presentation. Use this as an attention getter.3) Product description-Clearly describe your product in terms that your audience will understand. It may be helpful to have a chart showing the products components. You want to give the audience a frame of reference for th
15、e features and benefits that they are going to see. Show how the product interfaces connect with other products or systems they may be using.4) Examples/successes-At this point in the presentation your audience should be familiar with your product and why it is different and/or better than other sim
16、ilar products in the market. In order to drive this point home, use examples of how your product is being used and how customers have benefited or will benefit from the product.5) Closing argument-This is your opportunity for a call to action. You should summarize your presentation, reiterate the po
17、int of the presentation, and ask your audience to do something, if that is the point of your presentation.When You Are the PresenterPractise your presentation. There is nothing worse than watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing
18、it. Give the presentation to a practice audience within the company first before giving it to an external audience. You will get some great suggestions from people who have a slightly different perspective.An Example of Product Presentation(Mr. Harmer, a project manager is presenting a product to hi
19、s distributors.)Thank you for giving me the opportunity to present you the latest model of our mobile phone -Sweetvoice 2003. I intend to briefly run through the 3 Ps for the new model - the product, the place and the price. Please feel free to interrupt me wherever youve got a question. To start wi
20、th, Ill focus on the features of this new model. If you look at the screen behind me showing a picture of Sweetvoice 2003 and the animation of its functions, youll see that it is small enough to fit right into the palm of your hand. It has a decent weight and an internal antenna. The phone includes
21、a WAP browser so you can connect to the Internet, as well as SIM based information services. There is a lOO-name internal phone book in addition to those that you can store on the SIM card, and there is a space for up t0 12 voice dialing slots, which serves as the selling point of this model. The 20
22、02 model comes with 38 ring tones, with space for 9 more for downloading the ring tones from the Internet, plus a ring tone composer. A vibrating alert discreetly informs you of the incoming calls and messages, while five games will stop you from getting bored. Of course, it has all the common featu
23、res such as clock, alarm, reminders, stopwatch, countdown timer, calculator, currency converter, etc. I hope that all makes sense. In any case, Ill leave these written specifications with you, which you can study at your leisure. OK, now let me move on to the next point, the place. By place, I mean
24、how we are going to distribute the product and where. The launch date for the Sweetvoice 2003 will be January l next year since it will definitely be a season to buy new mobile phones as presents for the New Year or the Spring Festival. It will then be in stock in all registered retail outlets throu
25、ghout the country. We will also be making the phone available by mail order and online order with a guaranteed 6 days delivery.Unit 4 Company Presentation3When describing a company, these following words or expressions are often used. （1）总部 headquarters/head office（2）总裁 CEO（3）董事会 board of directors
26、（4）人事部 personnel /human resources department（5）跨国公司 multinational department （6）乡镇企业 township enterprise（7）营业额 turnover（8）生产能力 manufacturing/production capability（9）亏本 lose money/run in the red（10）引进人才 bring in/introduce talents（11）总资产 total assets（12）管理机制 management system Language FocusSections of
27、 the presentation: 1. Greeting: (1) Distinguished guests, ladies and gentlemen, I am very honored/pleasedto be here today and address such a distinguished audience.(2) I feel privileged to have the opportunity to brief you on 2. Self-introduction: name and position 3. Subject/Title: (1) The subject/
28、topic/focus of my presentation/talk is (2) Im going to brief/update you on 4. Purpose/Objective: (1) Were gathered here to discuss/review/decide(2) The purpose/aim of this presentation is5. Outline/Main parts: (1) My presentation will be divided/broken down into four parts/sections. Namely, they are
29、/ They are as follows (2) I am going to look at/approach this subject from the following perspectives/areas/aspects. Firstly/First of allSecondly/Then/NextThirdly/After thatFinally/Lastly6. Length: My talk will last 15 minutes 7. Questions: (1) If you have any questions, please free to interrupt as
30、I go along.(2) I will leave ten minutes for Q and A/I would be glad to answer your questions at the end of my talk. 8. Company profile: (1) Company history(2) Types of company company(BrE)/corporation(AmE)firm(colloq. Usu. For financial, insurance, legal)(state-owned, privately-owned, solely foreign
31、 owned/funded, foreign capital)enterpriseSino-foreign joint venturemultinational/transactional corporation group corporationlimited company parent/subsidiary, affiliate companyshare holding company listed/quoted company(3) Company structure and organisation: division, department, section, groupThe following are some positions or job titles commonly seen in a company. English Chinese1) Chairman/President(AmE) 董事会主席 2) Managing Director/ Chief Executive Officer(AmE) 总裁/首席执行官 3) COO(chief operations officer) 首席运营官 4) First Executive Officer 首席执行官 5) Finance Director/Vice-President-Finance(AmE)
