1、Unit5 Getting the messageUnit5 Getting the message考纲要求： 考纲规定的考试范围:重点单词与短语：advertise; advertiser; brand; consideration; charge; loss; blame; broadcast; react; annoy; annoying; defender; accuse; associate; appeal; frequent; salesman; saleswoman; figure; profit; campaign; policy; spokesman; spokeswoman
2、; illegal; post; target; nowadays; waitress; bridegroom; attach; discount; bargain; bonus; ake sth. into consideration; in charge; hand in hand; appeal to; keep an eye out for sb./sth.; make sense; get across;句型： You think the newspaper is to blame for this be to blame的用法On the other hand, critics s
3、ometimes accuse companies of using ads to mislead us by making us by making s believe that a certain product is better than it really is fairly is or that we will be happier if we buy it. on the one hand on the other hand 的用法Sometimes, the promises do not make sense. make senseArmed with facts and f
4、igures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman. Armed with是过去分词短语作原因状语，语法：复习宾语补足语,可由名词.副词.介词短语.形容词.动词不定式.分词等充当. 复习本章要达到的目标1. 掌握 consideration; charge; loss; blame; broadcast; react; annoy; annoying; defender; accuse; associate; appeal; f
5、requent; figure; profit; illegal; post; target; nowadays; attach; discount; bargain; bonus; take sth. into consideration; in charge; hand in hand; appeal to; keep an eye out for sb./sth.; make sense; get across; 等重点单词及短语的用法。2. 掌握宾语补足语的用法；教材知识归纳知识归纳1. How is the information conveyed?convey vt.表达；运载co
6、nvey sb./sth.(from to)Pipes convey hot water from the boiler to the radiators. 通过管道将热水从锅炉输送到散热管里。 convey sth. to sb. 传达；表达Words cant convey how delighted I was. 语言不能表达我是多么高兴。2. make a list of things that you think are important to take into consideration when buying a laptop computer.take into consi
7、deration= takeinto account 考虑；体谅；斟酌You should take that possibility into consideration.你应该考虑到那种可能性。Before making a decision, you must take all factors into consideration.作决定之前，你必须把各种因素考虑进去。Taking everything into consideration, the result is better than I expected.从各方面考虑，结果比我预料的好。相关归纳:考虑到，顾及到；conside
8、ring sth.=sth. considered=taking sth. into consideration= sth. taken into consideration Considering her age, she had done quite better.=Her age considered, she had done quite better.=Taking her age into consideration, she had done quite better.=Her age taken into consideration, she had done quite be
9、tter.考虑到她的年龄她做的已经够好了。3. Use the role cards below to prepare a meeting between concerned readers and the editor in charge of the newspapers advertisement section.charge v.& n, 委托，进攻，充电，收费，要价，主管，控告How much do you charge for mending a pair of shoes?修一双鞋要多少钱？The soldiers charged (at) the enemy.士兵向敌人发起猛攻
10、。He is charging a storage battery.他在给蓄电池充电。He was left in charge of the shop while the manager was away.经理不在时，他负责这个商店。相关归纳:(1)in charge of sth. 负责某事物An experienced mechanic is in charge of the job.一位有经验的机械师负责这工作。(2)in the charge of sb. 处于某人负责这下take charge of sth.负责某物John will take charge of the next
11、 meeting.约翰将主持下一次会议。(3)charge sb. some money for sth. 因为某物收某人多少钱（4）charge at sb. 袭击某人，向某人冲去The lion charged at those little animals.狮子向那些小动物冲了过去。（5）free of charge 免费的(6)charge sb. with sth.控告某人某事He was charged with stealing.他被控犯有偷窃行为。4. You think the newspaper is to blame for thisblame v. 责备 归咎于；责怪H
12、e blamed you for the neglect of duty.他责备你怠忽职守。I dont blame you; I blame myself.我不怪你;怪我自己。I am ready to take the blame for the mistake.我准备承担这一错误的责任。相关归纳:(1)blame sb. for sth.She blamed him for the failure of their marriage.她把婚姻的触礁归咎于他。(2)be to blame (for sth.)She was in no way to blame.决不应该责备她。Which
13、driver was to blame for the accident?这事故是哪个司机的责任？(3)bear/take/accept/get the blame (for sth.)(对某事)承担责任We were ready to take the blame for what had happened.我们做好准备对所发生的事承担责任。(4)lay/put the blame (for sth.) on sb.把某事归咎于某人The judge laid /put the blame for the accident on the driver of the car.法官判定汽车司机应
14、对这次车祸负责。5. People react to advertisements in different ways. Some people find ads useful and entertaining; others think that they are annoying.react 的用法(1) vi. 反应，反抗（常与to, against连用）How did he react to your suggestion?他对你建议有什么反应？Children tend to react against their parents by going against their wis
15、hes.孩子往往故意不听父母的话来表示抗拒。(2) vt.（指物质）起化学反应（常与with连用）An acid can react with an alkali to form a salt.酸可与碱起化学反应形成盐。annoy的用法vt.使烦恼，使为难The noise annoyed the patient. 噪音使病人很苦恼。Dont annoy your neighbor by singing loudly at night.She was annoyed with him because he was late.相关归纳:(1) annoy sb. with sth./by doi
16、ng sth.因某事而惹某人生气或烦恼She annoyed mw with her constant grumbling.她不停地唠叨使我很烦。Dont annoy your neighbors by singing loudly at night.夜晚不要大声唱歌，民免打扰邻居。(2) be/get/feel annoyed with sb. for/at sth.因而生某人的气She was annoyed with him because he was late.因为他迟到她对他很生气。I felt annoyed with my son for being so lazy.我因儿子如
17、此懒惰而感到生气。(3)annoyed感到烦恼的；生气的annoying恼人的；讨厌的She was annoyed at his annoying manners.她对他讨厌的态度很生气。6. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us by making s believe that a certain product is better than it really is fairly is or that we will be happier
18、if we buy it.accuse vt. 指控；控告；谴责(1) 指控，控告；常接介词ofaccuse sb. of sth. 控告某人某事He was accused of murder.他被控告犯了谋杀罪。Are you accusing me of cheating? 你是在指责我欺骗吗？(2) 指责，把归咎（于）accuse sb. for sth.=charge sb. for sth. 为某事指责某人The report accused the government for shirking its responsibilities. 报告指责政府推卸责任。7. By int
19、roducing a brand name to potential customers, and by associating the product with the customers needs, companies are able to influence the choices customers make.associate的用法：(1)使发生联系，使结合在一起，把联系起来I associate summer with holidays.我总是把夏季和休假联想在一起。The scientist decided he didnt want to be associated wit
20、h the project, and left.这个科学家决定不愿与这个计划有任何瓜葛，因而离开了。(2)交往，联合The military regime dealt ruthlessly with anyone who associated with the former government.军政府无情地处置任何与前政府有交往的人。He associates with criminals.他和罪犯交往。8. Customers see so many ads every day that advertisers must work hard to get their message acr
21、oss.get across（1）传播The message got across at last.这信息终于被传开了。（2）使理解Our teacher is clever, but not very good at getting his ideas across to us.我们的老师很聪明，但他不善于把他的观点向我们讲清楚。This is a very clever way of getting the words across.这个办法很巧妙，能使人理解那些话。H have tried to get my point across.我已尽力让我的观点清晰了。（3）过（马路，桥等）Th
22、e bridge fell down just after we got across (it).我们刚过去，桥就倒塌了。9. The best chance to reach customers is to appeal to then emotions.appeal vi. 要求；恳求；诉诸(1) appeal (to sb.) for sth. 恳求（某人）She had no one to appeal to .她求告无门。The man appealed for mercy.那人恳求宽恕。(2) appeal to sb. to do sth. 恳求某人做某事She appealed
23、 to us to go with her.He appealed to the public to support him.他恳求大众支持他。(3) appeal to sth. 诉诸(法律、舆论、武力等)The old woman had to appeal to the public opinion.老太太只好诉诸公共舆论。(4) appeal to sb. 引起某人的兴趣，吸引某人Her novels appeal mostly to women.她的小说大多吸引的是妇女读者。10. Not all ads used to promote a product or to increas
24、e a companys profits.profit：(1)n.利润,盈利;收益,红利He made a profit of fifty thousand US dollars on his house.他卖掉房子获利五万美元。利益,益处;得益We gained a lot of profit from your advice.我们从你的建议中获益匪浅。(2)vt.有益于Telling lies wont profit you.撒谎对你无益。(3)vi.有益,有利;得益,获益 (+by/from)He learned to profit by his mistakes.他学会了从自己的错误中
25、获益。We profit from the work of the specialist.我们从专家的工作中得到益处。11. First of all, we should always keep an eye out for “hidden information”.keep an eye out (for) 当心；警惕；注意Keep an eye out. Were close to Joes house.小心，我们在琼的家附近。She told me to keep an eye out for thieves.她告诉我当心小偷。look out for 当心，警惕，注意watch ou
26、t for 当心，警惕，注意keep ones eyes open for 当心，警惕，注意pay close attention to 密切注意keep an eye on 照看Can you keep an eye on my bag?帮我看管一下包好吗？12. A good ad often uses words to which people attach positive meanings.attach：vt 将某物系在上；贴上；安装；依附；使隶属于；归于等Please attach labels to the luggage.请把标签系在行李上。She attached a doc
27、ument to a letter.她把文件附在信上。 Do you attach much important to what he says?你认为他的话很重要吗？How can you attach the blame for this accident to the taxi-driver?你怎么能把这次事故的责任归于出租车司机呢?This hospital is attached to the medical college nearby.这个医院附属附近的那所医学院。注意：在表示“系、拴”的意思时，还可以用fasten和tie。表示“系在的上面”，可用短语attach/fasten
28、/tie to。13. Sometimes, the promises do not make sense.make sense 讲得通，有道理，有意义Can you make sense of what he said?你能听懂他说的话吗？What he said just doesnt make sense.他讲的那番话简直不知所云。She doesnt talk much, but what she says makes sense.她讲话不多，但言之有理。It makes sense to take care of your health.照顾好你的健康是很明智的。What you s
29、ay is true in a sense.你的话在某种意义上属实。You sold it? You must be out of your senses!你卖了？你简直是疯了！15.Stores promise us discounts and tell us that they have the “biggest bargains” and “the lowest prices” bargain n. 交易；买卖合同；廉价货(1) make/reach a bargain with sb. 与某人达成协议The two countries made a bargain to stop fi
30、re.两国达成停火协议。That coat is a bargain at such a low price.那外套售价这么低，实在便宜。(2) at a bargain 廉价地I got this typewriter at a bargain.我廉价买到这台打字机。(3) vi. 讨价还价；成交He bargained with the shopkeeper over the price.他与商店老板讲价。They bargained on a five-year term.他们达成为期五年的交易协议。(4) vt. 谈判；提出条件；要求。此时，后接that从句，从句中的谓语动词用虚拟语气
31、“should + v.”。should可省略。They bargained that they should be paid for overtime他们要求加班要有加班费。概念提示重点/热点1：Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.此处Armed with是过去分词短语作原因状语，相当于As they are armed with过去分词作原因状语是一常见现象，此时分词动作通常与句子的主语具有被动关系。Equipped with an air-conditioner, the room is comfortable to work in.房间里装有空调，在里面工作起来很舒适。Armed with practical skills,
