1、商务英语高级口试考试真题商务英语高级口试考试真题Speaking Test Part II 1. Customer Relations: the importance of making customers feel valued 2. Company growth: the importance to a company of controlling expansion 3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company 4. Ti
2、me Management: the importance of planning work time effectively 5. Project Development: how to ensure inter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategi
3、c Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to select a suitable agency to han
4、dle a companys advertising 12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how
5、to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to ana
6、lyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains qu
7、ality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the he
8、alth and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget ef
9、fectively 28. Market Research: the importance of finding out about customers habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a company 30. Communication: how to achieve an effective working relationship between different departments within a company 31. Commu
10、nication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance . 上一篇英语： 05年2月商务英语高级模拟口试题下一篇英语： 商务英语二级模拟试题附参考答案查看更多关于BEC试题的文章网友同时还浏览了：2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模
11、拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试BEC商务英语高级口试考试真题of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a comp
12、any of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples Customer Relations: how to maintain customer interest in a companys products As is know to all, it is very important for a company to ma
13、intain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its cur
14、rent customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strateg
15、ies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the s
16、ame time it should stay ahead of the market through product and pricing strategies. How to fill a key vacancy In order to fill a key vacancy, a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candida
17、te to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal adver
18、tisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the compan
19、ys recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company. The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for
20、the company and attractive enough to get the candidate they want. Background Information Career Plan . 上一篇英语： 05年2月商务英语高级模拟口试题下一篇英语： 商务英语二级模拟试题附参考答案查看更多关于BEC试题的文章网友同时还浏览了：2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试BEC商务英语高级口试考试真题
21、ning: how to assess the career opportunities provided by different types of companies Career Planning: Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The
22、 planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. Th
23、is can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved. Career Development: the importance of acquiring a range of skills throughout your
24、career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who dont and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is
25、 not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder. Human Resources: how to provide effective support for new members of staff Training: The importance of a continuous programme of staff training with
26、in a company Staff Management: how to achieve and maintain high motivation among a workforce Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4)
27、 employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a hi
28、gher production level by providing greater job satisfaction. Marketing Research Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and w
29、hat kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence
30、 system will not provide the detailed informatio . 上一篇英语： 05年2月商务英语高级模拟口试题下一篇英语： 商务英语二级模拟试题附参考答案查看更多关于BEC试题的文章网友同时还浏览了：2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试2014年商务英语BEC初级阅读模拟试BEC商务英语高级口试考试真题n needed. Managers will need marketing research. We
31、define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential a
32、nd market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms. Marketing: the
