商业计划书模板英文BusinessPlanWord下载.docx
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商业计划书模板英文BusinessPlanWord下载.docx
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Services 7TheMarket 8MarketingPlan 9
Management 10CompetitiveAnalysis 11FinancialAssumptions 12
FinancialStatements 13
Addendum
ThevFinanceBusinessPlanningstaffspecializesinwriting,editingandreviewinghighlyeffectiveExecutiveSummaries.Weknowhowtopresentandpositionyourbusinessmodelinthemostfavorablelight.
Theopeningparagraphsshouldintroducewhatyoudoandwhere.
Thereshouldbrieflydescribeyourmarket,theamountoffundingthatyouhopetosecureandhowitwillbeused.
WhilethereisnofirmruleforthelengthofExecutiveSummaries,threetofourpagesisconsideredidea.
Referencecrediblesourcesandincludethenameofyoursource(s)ofinformationalongwiththedate.
Ineedhelpwithmarketresearch
Thissectionisveryoftenoverlookedandyetitisoneofthemostimportantpointsyouneedtobringoutinyourbusinessplan.
Summary
TheExecutiveSummaryshouldclearlyandconciselyaddresseachofthefollowingsubjects:
·
Overviewofthecompany
Recapoftheopportunity
Briefsummaryofthemarket
Differentiation(whatmakesyoudifferent)
Descriptionofproducts/services
Managementbios
Natureanduseofproceeds(table)
Keyfinancials(table)
SampleOpeningParagraph
Yourname(the“Company”)hasdesigned,createdandinstalledcustomentertainmentsystemsfortheworld'
sfinesthomes,yachtsandaircraftforoveradecade.TheCompanyhasdevelopedaninternationalreputationforbeingontheleadingedgeofsystemsdesignandintegration.ThistechnologyfocusandexpertisehasenabledtheCompanytotakefulladvantageofthenewgenerationofhomeentertainmentandautomationsystemsthatcombinelargehighresolutionscreenswithprofessionalqualityaudio,Internetaccess,security,lightingandenvironmentalsystems–allcontrolledfromasimpleandeasytousetouchscreenusingtheCompany’sproprietarysoftware.
TheCompanyisattheforefrontofthisnewgenerationoftechnologyandhasestablishedastrongmarketpositionin(yourlocation)andarapidlygrowingpresenceintheinternationalmarket.Equityfundingof$000isbeingsoughttomorefullydevelopdomesticopportunitiesandtoexpandtheCompany’sreachinEuropeandSouthAmericathroughplannedjointventureagreements.
TheOpportunity
Describeandquantifytheopportunityandwhereyoufit.Explainwhyyou’reinbusinessalongwiththereasonswhyyou’llbeabletotakeadvantageofthisopportunity.
TheMarket
AccordingtoarecentFrostandSullivanreport(WorldContractResearchOrganizationsMarket,August1999),spendingonpharmaceuticalresearchanddevelopmentpresentlyexceeds$17billionannually,anditisexpectedtoexceed$35billionbytheyear2004.Withpressurestodevelopnewdrugsintensifying,R&
Dcostssteadilyincreasinganddevelopmenttimeslengthening,BigPharmadesperatelyneedsabetterwaytohandlethemostexpensive…
Howlargeisthemarketandstageofdevelopment(earlygrowthversusmature).Whatarethekeydrivers,trendsandinfluencesinthemarket?
Differentiation(whatmakesyoudifferent)
Whatisitthatseparatesyoufromtherestofthepack?
Isyourproductproprietary,patented,copyrighted?
Isyourservicebetter,faster,cheaperandifsowhy.Isyouradvantageatemporary“window”andaretherestepsyoucantaketoprotectyourposition.Aretherebarrierstoentrythatwillsupportyourfinancialprojections?
7
Thissectionshouldbebriefandconcise.Thisisalsoagoodopportunitytousebulletpoints.
Investorsaretypicallyveryleeryofusingtheirfundstopaylargesalariesorpreviousobligations(debts,loansorpersonalinvestments).
Thissectionisnormallypresentedinatable.
Whileinvestorsareinterestedprimarilyinthefirstthreeyearsofoperation,youshouldalsohaveprojectionsforyears4and5.
Descriptionofproducts/services
Thisshouldincludeaverybriefoverviewanddescriptionofyourproductsandservices.
Management
Theadageisthatinvestorsinvestinpeoplenotproducts.Historically,acompany’smanagementteamisoneofthebestpredictorsofsuccessandinvestorswilllookverycloselyattheindividualswhowillbemanagingthecompany.Theidealscenarioisthatseniormanagershavepreviouslystartedandsuccessfullymanagedcompaniesinthesamebusiness.Shortofthis,youwanttoemphasizethepreviousrelevantexperienceofthemanagementteam.Mentionthenamesofcompaniesandpositionsheldandmilestonesachieved.
JohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh(Wisconsin),from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor’sdegreeinphilosophy.
Sample
Natureanduseofproceeds(table)
Howmuchandwhattypeoffundingareyoulookingfor(equitycapital,loans).Keepinmindthatoneofthemostcommoncausesofnewbusinessfailuresisunder-capitalization.Youshouldhaveaveryclearideaofhowmuchmoneyyouwillneedtooperateyourbusinessforthefirstfullyear.Aninvestororloanofficerwillalsowanttoknowhowthefundswillbeused.
Category
Amount
Percentage
Sales&
Marketing
CapitalExpenditures
G&
AExpenses
Other
Total
Keyfinancials
Thistableshouldincludearecapofyourincomestatement.
Year1
Year2
Year3
Revenue
CostofSales
GrossProfit
%ofRevenue
S,G&
AExpenses
EBIT
Thisshouldbeashortoneortwopagesummaryofhowthebusinessevolved.Yourintenthereistocreateacomfortlevelforinvestorsallowingthemtoseeandunderstandthebackdropandunderpinningsofyourcompany.
Investorsandloanofficersarefavorablyinfluencedifyou-personallyhaveinvestedinyourbusiness-themorethebetter.Iftherewasnomonetaryinvestmentonyourpart,equateittohours,time,orpersonalsacrifice.
.
TheCompany
Thesectionofyourplanshouldincludeabriefhistoryofhowyougottowhereyouare.Whatisthegenesisofyourbusiness?
Howdidthemanagementteamevolve?
Howhaveyoubeenfundeduptothispoint?
Haveyouinvestedyourownmoneyinthebusinessandhowmuch.Howisthecompanystructuredlegally?
Whoarethecurrentinvestorsandwhatistheirshareoftheownership?
Currentandfuturefacilities?
Whatarethelikelyexitstrategies?
Clinicomwasincorporatedin1997andalicensingagreementwassignedwiththeUniversityofFlorida.
RecognizingthepotentialoftheInternettofundamentallychangehowclinicaltrialsareconducted,themanagementteambegandevelopmentofanewWeb-basedsystemin1995.BeingfirsttomarketwasnotanoverridingobjectiveconsideringthecomplexityofthisundertakingandtheadoptionprofileofBigPharma.
Drs.RonaldGeisenandMichaelMargulieshavebeenactivelyinvolvedinthepharmaceuticalindustry,clinicaltrials,andnewdrugdevelopmentprocessforover20years.Inaddition,Dr.Margulieshasleduniversityeffortstoconsistentlyremainattheforefrontofinternaldevelopmentanddeploymentofcontemporaryelectronicdatacapturesolutions.
Asaresultoftheirclosecontactwiththepharmaceuticalindustry,theywerethefirsttofullyappreciatetheimplicationsofusingtheInternettomanage,directandcontroltheclinicaltrialprocess.
Bothindividualsareinternationallyrecognizedexpertsintheirrespectivefieldsandhaveparticipatedinnumerousseminarsandsymposiumsonthesubjectofclinicaltrialsoverthepast15years.TheyhavealsoworkedverycloselywithlargeCROsandpharmaceuticalcompaniestoimproveclinicaltrialprocessesandprocedures.
Detailsareimportantbutbecarefulnottooverwhelmthereaderwithtechnicaljargonthattheymaynotknoworunderstand.
Thisisyouropportunitytodrawaclearcontrastbetweenyouandyourcompetition.
Assumethereaderisnotfamiliarwithyourmarketortyourproducts.
Explainwhyacustomerwouldusetheseproductsorservicesversusalternatives.
Summarizefeaturesusingbulletpointsinshortandsuccinctstatements.
Services
Describeyourproducts,servicesandtechnology.Discusspricing,service,support,warranty,production,etc.Whataretheadvantagesofyourproductsorservicesandhowdotheycomparetothecompetition.Whatisthetimetableforintroducingtheseproductsandwhatstepsneedtobetakentoassurethatthistimelineismet?
Arethereothervendorsinvolvedandifsowhoandwheredotheyfit.Haveyourproductbeentested/evaluatedandifso,where,whenandwhatweretheresults.Arethereplansforfutureornextgenerationproductsandissowhatandwhen.Arethesenewproductsincludedinyourrevenueandcostprojections?
TheCompany’sco-locationserviceswillincluderackspaceinanenvironmentallycontrolled,lockedfacilitywithaverysecureandhighlyreliablenetworkconnectionsandflexiblehardwareoptions.Atrai
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